The Summer Bridal Sale · July 10–27 · AJ Bridal Company St. louis
A Two-Week Sale Event
The Annual Summer Bridal Sale
— July 10 – 27 —
Select gowns, dresses, and veils at their best prices of the year. Schedule your appointment with us today!
The Sale
What’s in the Sale
Select in-store styles, specially priced July 10–27.
In-Store · Select
Bridal Gowns
Select bridal gowns, marked down to amazing prices, starting at $700!
In-Store · Select
20% off
Mothers Dresses
Select styles for the mother of the bride or groom.
In-Store · Select
50% off
Veils
Finish the look with a veil at a great deal.
Good to Know
The Details
- When: July 10 through July 27, 2026
- Appointments: Strongly recommended — sale weekends fill quickly. Walk-ins welcome as space allows.
- What to bring: Your favorite undergarments, heels close to your wedding height, and your two or three most-trusted people.
- The fine print: Sale applies to select in-store merchandise only. Special orders are not included.
Two Weeks Only
Come Find Your Gown
The Summer Bridal Sale runs July 10–27 in Kirkwood. Reserve your appointment and let’s make it a day to remember.