The Summer Bridal Sale  ·  July 10–27  ·  AJ Bridal Company Cape Girardeau

inside of AJ Bridal company showasing wedding dresses in st louis mo

A Two-Week Sale Event

The Annual Summer Bridal Sale

—  July 10 – 27  —

Select gowns, dresses, and veils at their best prices of the year. Schedule your appointment with us today!

The Sale

What’s in the Sale

Select in-store styles, specially priced July 10–27.

In-Store · Select

Bridal Gowns

Select bridal gowns, marked down to amazing prices, starting at $199!

In-Store · Select

20% off

Mothers Dresses

Select styles for the mother of the bride or groom.

In-Store · Select

50% off

Flower Girl Dresses

Save big on the perfect look for the little ones.

Good to Know

The Details

  • When: July 10 through July 27, 2026 at AJ Bridal Company – Cape Girardeau
  • Appointments: Strongly recommended — sale weekends fill quickly. Walk-ins welcome as space allows.
  • What to bring: Your favorite undergarments, heels close to your wedding height, and your two or three most-trusted people.
  • The fine print: Sale applies to select in-store merchandise only. Special orders are not included.

Two Weeks Only

Come Find Your Gown

The Summer Bridal Sale runs July 10–27 in Cape Girardeau. Reserve your appointment and let’s make it a day to remember!